Be All You Can Be
- Jeff@CEGspaces
- Jun 20
- 1 min read
With this month marking the 250th year of the US Army, I’ve been thinking about my service as an Airborne Rigger. I enlisted in 1986 during the time of, “Be All You Can Be.”
That slogan was all over––TV and radio commercials, magazines, newspapers, billboards, bumper stickers, and events. It’s the longest running recruitment slogan of all time, making it iconic. It was so successful the first time around (1981-2001), they brought it back in 2023 but with a more modern approach.
Those five words got in my veins. Not sure I could have named it back then, and no lie, the road for me had some detours. But I can see it now. The message behind the words instilled a drive in me to keep learning, growing, and pushing forward. To be my best self and live my best life. I think I’m finally doing it. And I wish for all of you––every day––to be all that you can be. It’s quite the ride.
Jeff Salzbrun is the owner/broker of Commercial Equities Group (CEG). As a veteran-owned real estate brokerage, CEG has been involved in thousands of sale and lease transactions, ranging from single offices to 250,000+ square foot buildings. At CEG, we get your deal done. We know space, and we know the CRE business.
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